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Welcome to Pure Elegance Bridal! I am Annette, the owner and founder of Pure Elegance Bridal and look forward to being part of your wedding journey. Along with running the business, I am busy being a mum to an amazing little boy, as well as two fur babies - a Cavapoo and Westie. Life is never dull in our household.

Pure Elegance Bridal was initially set up to offer stunning, affordable wedding dresses without compromising on quality. A number of our brides mentioned how difficult it is to find affordable plus-size options, so we changed our offering and are now proud to say we specialise in affordable gowns for curvy brides. We understand the importance of feeling beautiful and confident on your wedding day, regardless of your size or budget. That's why all of our dresses are under £299, without sacrificing style and elegance!


We offer the convenience of a try-on-at-home option with a 14-day returns policy, so you can find the perfect dress with confidence and complete peace of mind.


Still have some questions? Send a message and we will be happy to help - we are just as excited about your big day as you are!

Love Annette x

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